After the Guggenheim museum in Bilbao, architect Frank Gehry’s second most famous Spanish project can be found in the incomparable wine growing area of Rioja. In the heart of the vineyards this avant-garde building is like nothing you have previously seen.

Spectacular curves, titanium roof and asymmetry of walls provide and elegant contrast to the historic wine cellars designed in 1858 by Ricardo Bellsola. This is a hotel for those who want to experience something totally different, a place to enjoy amazing Basque cuisine and delicious wines in unique surroundings. This is Spain as it should be discovered.

The area of Rioja offers the chance to explore one of the planets most celebrated wine regions, but there is so much more to see and do here. The hilltop town of Laguardia is perhaps the most beautiful in the region, its narrow medieval streets opening to magnificent views of the lush vineyards that surround it.

What makes Rioja an incentive hotspot?

Whether you take a quad bike through the valleys or enjoy a breakfast champagne balloon flight as the sun rises over the vineyards, the scenery is as dramatic as it is unforgettable. From Jurassic sites where dinosaurs once walked, to UNESCO World Heritage Sites and rafting on the Ebro River there is something to enchant everyone.

Before returning to the UK make sure you take time to visit Bilbao and the Guggenheim Museum which has transformed this small Basque port into the latest European hotspot. Drift among the bars of the Casco Viejo, grazing on delicious morsels along with a large glass of Rioja – Tapas here is pure delight – creative and original it is one of the greatest pleasures Bilbao has to offer.

If you are looking for an incentive destination with a difference, one that combines excitement, style and genuine beauty – Rioja has it all.

For incentives that deliver real results, talk to the
professionals. ASR Contracts, the professional approach 
to business development.

To find out more contact a member of our team on 01798 872452 today.